Can CFOs Rock ? Yes, Absolutely! I invite you to read this inspiring article by Drew Adamek, an interview of Vic Russo, a CFO and a metal band lead singer. When we talk about “creative finance” among peers, it’s often with a knowing smile, a private joke to exorcise from tax paradises or IFRS cooking. But in a constantly changing and ambiguous world, a lot is expected from CFOs, and Creativity should be a top ability any CFO and leader must nurture.
I love what Ric says about transposing skills, “the skill sets that I bring to my day job are the skill sets I really had to bring to the band” such as “thinking strategically and operationally” to drive the band's projects. Being a photographer and a poet helped me a lot during my CFO days. Beyond problem solving and work-life balance, (which is already not bad..) my creative projects helped me to gain self-confidence, to look at the world and connect with people differently, especially in Asia, and to address ambiguity. I am convinced that without my documentary projects in China, I would have never been a Regional CFO. It also helped me better interact with highly talented artists I met, in Project Financing, Tax modelling, Reporting or Process design, or IFRS exegesis. Being a creative person means escaping from a frame, breaking rules, working at a different pace, which is not what Finance leaders are expected to do, and what many companies are ready for, beyond agreed discourses and mantras on innovation. And this is what we need in today’s world... This interview raises two questions: How companies encourage creativity in the daily work and operations? How to nurture a creative CFO’s identity in a very codified profession, and find the right balance between being authentic and respecting codes? I am glad to see that Vic finds his own way there. What about you? How do you nurture your creativity? how do you encourage creativity in your team? Can you rock? CFO Vic Russo is also singer in metal band Diesel America (cfobrew.com)
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1/30/2025 07:12:45 am
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Jean-Philippe Gauvrit
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